• Jory Des Jardins

    INFLUENCER MEDIA | TECH | CONTENT COMMUNITIES

  • About Me

    Growth advisor and operator | consumer digital brands, marketplaces, VR

    Mainstreaming new digital platforms, influencer communities

    As an operator, Jory's passion is working cross-functionally, developing the strategy, partnerships, tools, positioning and teams necessary to scale and serve customer communities, be they digital influencers, content creators, local merchants, or “gig” professionals. Across her numerous roles at BlogHer, which included leading sales and business development, strategic partnerships, and client services, her focus remained on EBITA and optimizing revenue streams while building value on both sides of the influencer–publisher relationship.

    As a startup advisor, Jory focuses on companies that are evolving digital influence, social content, and media models, focusing on consumer marketplaces, video, and AR/VR/MR. She believes in “sustainable scale” that builds growth quickly while maintaining the customer community value proposition.

     

    Among the other companies she advises:

    • PracticalXR: API for VR/AR/MR content creators that enables platform building and monetization.
    • Lifescape: A next-generation digital media company that puts memory in context.
    • Cruiseable: (acquired, 2017) A travel commerce app, powered by data-driven content
    • Feedblitz: Multi-platform content syndication and marketing tool

    Digital Pioneer and Scale Expert

    Former President and Co-Founder, BlogHer

    Jory Des Jardins pioneered social marketing as Co-Founder and President of BlogHer, a media marketplace representing thousands of digital influencers, which reached 100 million monthly unique viewers at the time of its successful acquisition by SheKnows Media in late 2014.

    As the primary evangelist of social influence to agencies and brands such as P&G and Coca Cola, Jory established and grew strategic partnerships with top advertisers and revenue partners. She led the operational transition into more data-driven, performance-based campaign models, quantifying digital influence and enabling thousands of independent content creators to monetize both their content and influence, a model that underpins today’s model for influencer marketing.

    •  

    Startup Scale Expert

    Champion of Female Founders Seeking Scale

    Jory is a tireless crusader for entrepreneurs and business leaders, sharing her personal growth story, contacts, and insights learned from 10 years of growth hacking, digital community building, strategy development and fundraising.

     

    In partnership with another entrepreneur, Stephanie Agresta, she formed Virago, a strategic advisory with a mission to generate unprecedented outcomes for female entrepreneurs by cultivating a community of entrepreneurs, investors, and executives. Virago folded into sister organization, SheWorx, in April, 2017. Jory sits on the SheWorx Board of Advisors.


    She is a member of HiPower, a networking organization for senior women in the Bay Area.

     

    She has spoken about entrepreneurship at the Commonwealth Club, NAWBO, Watermark, EWIP, BlogHer, True University, DraperU, Dreamforce and others.

    Digital Media Innovation Evangelist

    Presenter, partner, and lover of new digital ecosystems

    As the strategic partner lead for BlogHer, Jory has presented best practices in digital and social trends to Fortune 500 companies and digital/media agency leadership. She pioneered new buying channels from mobile, video, ad technology, programmatic, licensing, and ecommerce technologies. Today she speaks on new media technologies including VR/AR/MR, AI, and Blockchain.

     

    Jory served on the Board of Directors of the Internet Advertising Bureau (IAB), the standard-bearing association serving the world's top digital publishers. Jory was named a Top Voice in Media in 2016 by LinkedIn. She has spoken as a tech/social media evangelist and entrepreneur at Brand Innovators, ad:tech, SES, Marketing to Moms, IAB, ANA, WOMMA, EWIP, EBWIB, CIMA, and at numerous companies, including P&G, Coca Cola, PepsiCo, Kraft, Unilever and General Motors.

  • On the Internet

    Some of my latest work...

  • Speaking

    Upcoming and recent events

    "Founder, or Female Founder?" A discussion on starting companies while female.

    September 28, 2017, Pittsburgh, PA

    Innovations in media and addressing the fake news phenomenon, a panel moderated by John Battelle.

    August 3, 2017, Hayward, CA

    July 18, 2017, San Francisco, CA

    Panel with filmmakers Tiffany Slain (50/50 Day) and Sara Dosa (An Inconvenient Truth Sequel)

    ANA Digital and Social Media Conference

    July 13, 2017, San Diego, CA

    State of New New Media

    Watermark Innovation Summit

    April 28, 2017, Santa Clara, CA

    Joining panelists from FireEye, BART, and Oracle in a discussion on integrating innovation in a scaled organization.

    Exceptional Women in Publishing (EWIP)

    March 30, 2017, Berkeley, CA

    The Art & Science of Making Money

    SXSW Movers & Shakers Summit

    March 11, 2017, Austin TX

    A chat with fellow entrepreneur Jan Ryan about female entrepreneurism

    Chase Jarvis | CreativeLive Webcast

    February 24, 2017, Seattle, WA

    Guest speaker on female entrepreneurship. Part of Microsoft's Entrepreneurship Week programming

    November 2, 2016; New York, NY

    A conference for women-led and founded startups, brought to you by Virago.

    Draper University

    October 26, 2016, San Francisco, CA

    Women in Tech Panel

    October 4, 2016, San Francisco

    How Women Leaders Stay Ahead in High Growth Cultures

    August 4-6, 2016, Los Angeles

    Event Advisory Board, and Q&A lunch session with Lucy McBath of Mothers of the Movement.

    July 27, 2016

    VC Panel Webinar for Women Entrepreneurs

    July 19, 2016, AltSpaceVR

    A discussion about all things VR, with Cici Woo.

    True University, True Ventures

    June 13, 2016, Berkeley, CA

    Presented on scaling a startup sales organization.

    Brand Innovators, Marketing to Women

    June 7, 2016, New York, NY

    Addressing the myths behind digital influencer marketing.

    Commonwealth Club, InForum

    May 26, 2016, San Franciscso, CA

    In conversation with Jessica Herrin, Founder and CEO of Stella & Dot

    Brand Innovators, Programmatic Summit

    May 4, 2016, New York, NY

    State of the Programmatic industry.

  • Social Feed

    Check out my latest updates!

  • Speaking

    Past Events

    The Halo Effect of Innovation

    Addressing the past, present and future of influencer marketing and innovations in tech that affect media: SMS/Bot, AI, VR/AR/MR, and Blockchain.

    The Virtual Unknown

    Interviewing VR Scout's Ryan Bell, in a VR-based live show.

    Commonwealth Club INFORUM

    SF's Power Women of Eventbrite, ModCloth & One Kings Lane (5/29/14)

    Chicago Tonight

    Promoting BlogHer and the BlogHer Conference, and sharing some data on the outsize influence of women online.

    BlogHer'14 Interview with The Bloggess

    One of my favorite main stage interviews with one of my favorite bloggers. (Hint: I'm not the funny one).

    BlogHer Makers & Creators Panel

    Another one of my favorite panels to moderate, featuring Majora Carter, Lisa Donovan of Maker Studios, Brit Morin of Brit + Co., and Randi Zuckerberg of Zuckerberg Media.